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Replacing the Top-Down Mindset With Bottom-Up Response
Al Ries, who wrote one of the seminal books on marketing with Jack Trout years ago entitled “Positioning: the Battle for Your Mind,” has submitted a challenge to big company marketers and C-level execs...
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How Media Planners can Succeed with Programmatic Buys – Targeting – Second of...
In this continuation of my series of tips for success in programmatic media buying I address audience targeting in programmatic campaigns. Targeting network buys and direct buys has been both...
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Travel Heats Up (Again) in ChoiceStream’s July Audience Cost Calendar
The July Audience Cost Calendar has been released and once again, travel segments are hot as the weather gets hotter! Six of the top ten segments in ranking and average cost index included the UK,...
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How Media Planners can Succeed with Programmatic Buys: Part Three
In part three of my tips for success in programmatic media buying series I address how to deliver an effective CPM campaign. I will share with you tips for delivering a successful CPM campaign as well...
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Evaluating Programmatic Campaigns – Fourth and final tip
In this fourth post in the series, I will discuss how to evaluate campaigns run through programmatic media buying systems. I will discuss how to apply common metrics so these campaigns can be compared...
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How Private is Your Back Yard?
When I go in my home and shut the door behind me, I have privacy – a lot of privacy. Anyone stomping on my bushes and peeking through my curtains can be prosecuted. I expect other people to understand...
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Sloth and Vanity
The smartest person I ever worked for was Barry Appelman at AOL (sorry Steve!). Amongst other things, Barry invented the buddy list. He also once thought of an extremely creative and somewhat...
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Full Service vs. Self Service
Marc Grabowski, COO of Nanigans recently posted an article touting the benefits of a self-service model for trading desks. Grabowski claimed the benefits associated with self-service trading desks...
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The Art of Digital Advertising – More Than (Just) a Feeling
A great byline by Max Kalehoff entitled “Trust Your Numbers…Or Your Gut?” got me thinking about the conundrum digital marketers face every day. His conclusion – that to be truly effective, people need...
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Travel still solid. Romance won & lost surprisingly strong in September’s...
Yankee great Yogi Berra once stated, “It’s like deja vu all over again.” That’s obvious when looking at the fact that six out of the Top 10 ranked segments in September’s Audience Cost Calendar (which...
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What Is Attribution in Digital Advertising?
Attribution, in the context of digital advertising, is a measurement by which advertisers assess their media plans and quantify the success of consumer touch points in ultimately contributing to a...
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Q&A with a ChoiceStream AdOps Analyst
This week we sat down with Christian Holmes on our team of optimization analysts to learn more about his daily role and what he’s learned so far. Tell us about yourself! What’s your background? I’m...
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Why Optimizing Audience Targeting in Branding Campaigns Matters
Brands running digital branding campaigns often try to reach the largest possible audience to achieve their messaging goals. While this can and does maximize a campaign’s unique reach, unique reach is...
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[INFOGRAPHIC] The Breakdown of The Drink-Down: St. Patrick’s Day Forecast
As Saint Patrick’s Day quickly approaches, we thought we would launch a poll to ask consumers across the U.S. what their beverages of choice will be. And the findings are interesting. Check out our...
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Why Programmatic Is a Slam-Dunk for March Madness Advertising
Well, we are officially in the midst of one of the nation’s most anticipated sports events: NCAA March Madness. As the clock ticks down to the first round of games, sports experts continue to share...
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[Q&A] ChoiceStream Creative Team Capable of Delivering Design for Any Brand
This week we sat down with Amanda Sousa to learn more about her contributions to the ChoiceStream creative team. Here’s what Amanda had to say! What is your role at ChoiceStream? I am an Associate...
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The Evolution of Programmatic and How That Evolution Has Affected Price
As confirmed by AdWeek and Business Insider, programmatic prices are on the rise. Business Insider notes that social ad eCPMs have increased over 50% along with all other types of ads also rising in...
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[Q&A] Pioneering Players Fuel ChoiceStream Account Management Team
This week we sat down with Emily Reale to learn more about her role on the account management team. Here’s what she had to say! What is your background? I graduated from Marist College with a Bachelor...
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Build Your Audience’s Emotional Connection with Engaging, Interactive Creative
Static ads that lack visual appeal and interactivity won’t cut it these days. The typical conversation between consumers and brands has reversed. Consumers expect to say what they want and have the...
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[Q&A] Diverse Sales Team Represents ChoiceStream Across the Country
This week we sat down with Jason Smith to learn more about his role on the business development team. Here is what Jason had to say! What is your background? I received a B.S. in Public Financial...
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