Well, we are officially in the midst of one of the nation’s most anticipated sports events: NCAA March Madness. As the clock ticks down to the first round of games, sports experts continue to share their predictions, players gear up for tip-off, and will-be viewers across the nation prepare their brackets. Once in full swing, March Madness will present one of the year’s greatest digital advertising opportunities for sports brands across the country. With each passing year, brands increase the amount they spend for exposure to consumers watching the tournament. In 2012, advertising spend exceeded $1 billion for the first time, surpassing Super Bowl spending. From March 13 to April 2, CBS and Turner accrued more ad dollars for March Madness than any other playoff and championship series for the NFL, NBA, MLB, and NHL. In 2014, advertisers went even further, spending $1.13 billion on March Madness-related TV advertising. Brands![]()
