Static ads that lack visual appeal and interactivity won’t cut it these days. The typical conversation between consumers and brands has reversed. Consumers expect to say what they want and have the brand not only listen, but also respond to them. You’ve probably seen countless articles about millennials wanting to interact with brands. While repetitive, it’s true. All consumers, including millennials, want to have a say. That’s why creative for digital branding campaigns must be both engaging and interactive – it gives brands a chance to listen to consumers and adapt based on consumer preferences. An engaging ad will have an appealing look and feel – one that draws the consumer in. Creative for branding should also be interactive; this gives consumers the chance to take an action within the ad and allows brands to react to what consumers say. Good interactive creative allows consumers to do things like browse through a style look-book,![]()
