Marc Grabowski, COO of Nanigans recently posted an article touting the benefits of a self-service model for trading desks. Grabowski claimed the benefits associated with self-service trading desks include: cost savings, data protection, speed to market, creation of core expertise for your brand, and consistency of account teams. All these benefits may be achieved through self-service, but full service offerings also offer a number of similar benefits. To consider how full service stacks up against self-service trading desk models, we first need to define what full service means. Let’s consider full service to be services sufficient to manage and optimize a programmatic campaign such that only an IO is required from the client. These services include development of the technology platform and both technical integration and a business arrangement with any third parties that may be part of the solution. The benefits of full service are highly dependent on the provider, but we will![]()
