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Consumer Poll Uncovers Climate Change Beliefs by U.S. State, Gender, Age
With Earth Day taking place last week and the UN chief and Pope Francis’s meeting this past Tuesday, the topic of climate change is weaving its way into discussions throughout the country. As each year...
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Not Your Grandma’s Polls: Modernized Poll Data Reveals Consumer Emotion
A recent AdExchanger article discussed the benefits of eye-tracking and similar neuro and biometric measurements for advertisers, describing how they can nail down the subconscious motives that drive...
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6 Things You Should Know About Viewability
Myths Debunked, Truths Revealed Viewability. It’s a word, a measurement, a demand that is sweeping the industry. Last week, publishers, agencies, brands, and technology providers like ChoiceStream...
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[Q&A] Meet One of the Engineers Powering Our Award-Winning cs.Console
This week we sat down with Dan Rucci to learn more about his role on the engineering team. Here is what Dan had to say! What is your background? I grew up on Long Island, New York. I earned a BS in...
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Do’s and Don’ts for Designing Standard Banner Ads
Designing something visually appealing and effective in a 300×250 space is hard. You need to catch the consumer’s eye, but do so in a way that doesn’t annoy him or her. You need to include your offer...
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5 Reasons You Should Use Dynamic Creative
Every time you launch a digital campaign, you want to achieve the best results. It’s a given. An often-overlooked part of driving these desired results is using dynamic creative. Here, we’ve called out...
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Tennessee Tourism Reaches Vacation-Bookers through Programmatic Advertising...
The Situation The Tennessee Department of Tourist Development (TDTD) runs campaigns throughout the year to stay top of mind and show Americans the beauties and benefits of Tennessee. As a part of this,...
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Let’s Play Together! Three Keys to Programmatic Partnership
I write this as I witness our digital media industry evolving faster than ever, creating a path of confusion and frustration for many involved parties. As a result of tech innovation, agency...
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Programmatic is a Method, Not a Strategy
Digital marketing experts develop the plan, algorithms deploy it Every week or so, we hear another statistic about the burgeoning reality that is programmatic advertising. While programmatic is growing...
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Meet Your Audience: cs.Console Delivers Unique Insight Into Programmatic...
Brands and Agencies Can Log On to cs.Console at Any Time to Check KPIs, Understand Audiences and Access Transparent Data Last year, we announced the release of cs.Console, our complementary product...
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What Ever Happened to That Boston Snow Farm?
This past winter, as Boston weathered its way past one, two, three, four (and more) snowstorms, flakes continued to fall and our company made a bet. We took whiteboard markers and jotted down...
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Zipcar Marketing Turns New Corner, Finds Lapsed and Active Members Online
ChoiceStream Uses Interactive Polling Ads To Drive Instant, Actionable Feedback From Zipcar Members. In Q1 of 2015, Zipcar’s Boston-based marketing team sought to identify current members browsing...
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What Ever Happened to That Boston Snow Farm?
This past winter, as Boston weathered its way past one, two, three, four (and more) snowstorms, flakes continued to fall and our company made a bet. We took whiteboard markers and jotted down...
View ArticleClik here to view.
Zipcar Marketing Turns New Corner, Finds Lapsed and Active Members Online
ChoiceStream Uses Interactive Polling Ads To Drive Instant, Actionable Feedback From Zipcar Members. In Q1 of 2015, Zipcar’s Boston-based marketing team sought to identify current members browsing...
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An Update on Viewability: July 2015
Viewability. It’s something that digital advertisers run into day in and day out with the campaigns that they run. While viewability is measured and considered highly by the majority of clients, it’s...
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Programmatic Experts Speak – Reflecting Back, Looking Forward [Q&A]
Now that Q1 and Q2 have come and gone and we’re in the midst of Q3 2015, we wanted to take a moment to observe where programmatic advertising stands. We pulled in subject matter experts across...
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How Brands Use Data Feeds and Dynamic Ads to Personalize Customer Journey
This week, our VP of Client Services, Anna McCarthy, spoke with Retail Touchpoints about the state of innovation with advertising technology. Today, brands are starting to use first-party and...
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Closing the Dynamic Creative Gap
Digital advertising has come a long way in the 20 years since HotWired.com ran the first ever banner ad. The evolution of digital creative since then has been slow. Many brands still repurpose TV and...
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Retailers Come Together to Talk eCommerce, Multi-Channel Innovation
This year eTail East was right in our backyard! The annual Internet retail conference took place at the Sheridan Hotel next to the Prudential Center in downtown Boston. We sponsored a booth on Tuesday...
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The Rise of Digital Advertising in Politics
The 2016 presidential race is everywhere. You can’t go about your day without hearing the latest Donald Trump news, who is doing what at the Iowa State Fair, or how Bernie Sanders ranks in recent...
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