A great byline by Max Kalehoff entitled “Trust Your Numbers…Or Your Gut?” got me thinking about the conundrum digital marketers face every day. His conclusion – that to be truly effective, people need to “embrace emotions and feelings in tandem with hard data and science” – is something we all need to be aware of in everything we do and every decision we make. This balancing act is especially profound in the world of digital advertising. The need to utilize ‘big’ data, the demands of quantifying results and the desire to put together creative that makes ads stand out among a sea of sameness (and may even be award worthy) is a hard thing to do. There are a few masters who can truly pull it off well. As an art fan, I like to view the changes that have occurred (and continue to occur) in the art world as similar![]()
