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The Demographics of Back-to-School Shoppers
Right now in Boston, you’re likely to get stuck in traffic behind a moving van or yellow bus, which only means one thing – school is back in session. Whether it’s college students moving into dorms and...
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Pollshare, a Digiday Signal Awards Finalist
We’re two weeks away from the Digiday Signal Awards Gala, and we’re getting excited over at ChoiceStream HQ. Our proprietary polling platform, Pollshare, is a finalist in the Marketing Technology...
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[Q&A] Meet One of the Product Managers Powering Our Innovation
This week we sat down with Harry Philip, a Product Manager, to chat about working at ChoiceStream, his hobbies, and his advice to college grads looking for their first job. What is your background? I...
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Creative Innovation: cs.Cube Ad
At ChoiceStream, we have an in-house Creative team. We push ourselves on creative design, always trying to stay ahead of what’s trending in digital advertising. A few months ago, we came up with the...
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Introducing the New cs.Console: ChoiceStream’s Self-service Platform Puts the...
Bringing the programmatic platform in-house allows marketers more control to improve campaign execution. We wanted to empower our clients while still achieving their key KPI’s, so we created...
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Programmatic Personalization Takes Home the Gold
Congratulations to Starcom on the Festival of Media Global gold medal award for the Best Use of Programmatic Technology! Powered by ChoiceStream, Tribal DDB and Sizmek, the winning campaign was an...
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When It Comes to Programmatic, Are You Ready to DIY?
Aidan Cardella, ChoiceStream’s chief product officer, evaluates the risks and rewards of bringing media in-house. Who doesn’t admire the do-it-yourselfer? A DIYer has control of the project, saves...
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ChoiceStream Names Former Criteo Exec James Smith as Chief Executive Officer
ChoiceStream, the precision audience targeting platform, today announced the appointment of James Smith as chief executive officer. Veteran ad tech executive Smith joins ChoiceStream from Criteo, where...
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Closing the Dynamic Creative Gap
Digital advertising has come a long way in the 20 years since HotWired.com ran the first ever banner ad. The evolution of digital creative since then has been slow. Many brands still repurpose TV and...
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