ChoiceStream Uses Interactive Polling Ads To Drive Instant, Actionable Feedback From Zipcar Members. In Q1 of 2015, Zipcar’s Boston-based marketing team sought to identify current members browsing online. The team wanted to start a two-way dialogue through display advertising, and to personalize offers by member location and activity. To do this, they looked for an ad format that encouraged interactivity with lapsed and active members – one that required direct replies to questions. Marketing sought to achieve all of this while performing well with target audiences and delivering strong ROI. ChoiceStream activated this plan for Zipcar. We care deeply about partnership with clients, so our creative, optimization, and account management teams worked with Zipcar to quickly set up high-performing in-banner polling. Read more at AdExchanger.com.![]()
