Clik here to view.
Closing the Dynamic Creative Gap
Digital advertising has come a long way in the 20 years since HotWired.com ran the first ever banner ad. The evolution of digital creative since then has been slow. Many brands still repurpose TV and...
View ArticleClik here to view.
ChoiceStream Names Former Criteo Exec James Smith as Chief Executive Officer
ChoiceStream, the precision audience targeting platform, today announced the appointment of James Smith as chief executive officer. Veteran ad tech executive Smith joins ChoiceStream from Criteo, where...
View ArticleClik here to view.
When It Comes to Programmatic, Are You Ready to DIY?
Aidan Cardella, ChoiceStream’s chief product officer, evaluates the risks and rewards of bringing media in-house. Who doesn’t admire the do-it-yourselfer? A DIYer has control of the project, saves...
View ArticleClik here to view.
Programmatic Personalization Takes Home the Gold
Congratulations to Starcom on the Festival of Media Global gold medal award for the Best Use of Programmatic Technology! Powered by ChoiceStream, Tribal DDB and Sizmek, the winning campaign was an...
View ArticleClik here to view.
Introducing the New cs.Console: ChoiceStream’s Self-service Platform Puts the...
Bringing the programmatic platform in-house allows marketers more control to improve campaign execution. We wanted to empower our clients while still achieving their key KPI’s, so we created...
View ArticleClik here to view.
Creative Innovation: cs.Cube Ad
At ChoiceStream, we have an in-house Creative team. We push ourselves on creative design, always trying to stay ahead of what’s trending in digital advertising. A few months ago, we came up with the...
View ArticleClik here to view.
[Q&A] Meet One of the Product Managers Powering Our Innovation
This week we sat down with Harry Philip, a Product Manager, to chat about working at ChoiceStream, his hobbies, and his advice to college grads looking for their first job. What is your background? I...
View ArticleClik here to view.
Pollshare, a Digiday Signal Awards Finalist
We’re two weeks away from the Digiday Signal Awards Gala, and we’re getting excited over at ChoiceStream HQ. Our proprietary polling platform, Pollshare, is a finalist in the Marketing Technology...
View ArticleClik here to view.
The Demographics of Back-to-School Shoppers
Right now in Boston, you’re likely to get stuck in traffic behind a moving van or yellow bus, which only means one thing – school is back in session. Whether it’s college students moving into dorms and...
View ArticleClik here to view.
The Rise of Digital Advertising in Politics
The 2016 presidential race is everywhere. You can’t go about your day without hearing the latest Donald Trump news, who is doing what at the Iowa State Fair, or how Bernie Sanders ranks in recent...
View ArticleClik here to view.
Retailers Come Together to Talk eCommerce, Multi-Channel Innovation
This year eTail East was right in our backyard! The annual Internet retail conference took place at the Sheridan Hotel next to the Prudential Center in downtown Boston. We sponsored a booth on Tuesday...
View ArticleClik here to view.
Closing the Dynamic Creative Gap
Digital advertising has come a long way in the 20 years since HotWired.com ran the first ever banner ad. The evolution of digital creative since then has been slow. Many brands still repurpose TV and...
View ArticleClik here to view.
How Brands Use Data Feeds and Dynamic Ads to Personalize Customer Journey
This week, our VP of Client Services, Anna McCarthy, spoke with Retail Touchpoints about the state of innovation with advertising technology. Today, brands are starting to use first-party and...
View ArticleClik here to view.
Programmatic Experts Speak – Reflecting Back, Looking Forward [Q&A]
Now that Q1 and Q2 have come and gone and we’re in the midst of Q3 2015, we wanted to take a moment to observe where programmatic advertising stands. We pulled in subject matter experts across...
View ArticleClik here to view.
An Update on Viewability: July 2015
Viewability. It’s something that digital advertisers run into day in and day out with the campaigns that they run. While viewability is measured and considered highly by the majority of clients, it’s...
View ArticleClik here to view.
Zipcar Marketing Turns New Corner, Finds Lapsed and Active Members Online
ChoiceStream Uses Interactive Polling Ads To Drive Instant, Actionable Feedback From Zipcar Members. In Q1 of 2015, Zipcar’s Boston-based marketing team sought to identify current members browsing...
View ArticleClik here to view.
What Ever Happened to That Boston Snow Farm?
This past winter, as Boston weathered its way past one, two, three, four (and more) snowstorms, flakes continued to fall and our company made a bet. We took whiteboard markers and jotted down...
View ArticleClik here to view.
Zipcar Marketing Turns New Corner, Finds Lapsed and Active Members Online
ChoiceStream Uses Interactive Polling Ads To Drive Instant, Actionable Feedback From Zipcar Members. In Q1 of 2015, Zipcar’s Boston-based marketing team sought to identify current members browsing...
View ArticleClik here to view.
What Ever Happened to That Boston Snow Farm?
This past winter, as Boston weathered its way past one, two, three, four (and more) snowstorms, flakes continued to fall and our company made a bet. We took whiteboard markers and jotted down...
View ArticleClik here to view.
Meet Your Audience: cs.Console Delivers Unique Insight Into Programmatic...
Brands and Agencies Can Log On to cs.Console at Any Time to Check KPIs, Understand Audiences and Access Transparent Data Last year, we announced the release of cs.Console, our complementary product...
View Article
